The yellow poster (top left) was the original Andrew Newton poster designed by Annie Millar. I first used it in 1987 and used a second version of it again in 1994/5. The cartoon posters (top middle & top right) were created by artist Russ Tudor and based on the sort of characters in VIZ magazine, which was very popular at the time. They have all appeared outside theatres all over the world.
Please note – these images are copyright and must not be reproduced without my written permission.
I try to make the posters different for every tour but at the same time, retain some elements that are instantly recognisable. As soon as people see the word Hypnotist the rest of the picture makes immediate sense. Some of the posters might be over complicated with too many competing elements, but you have to try these things and then wait to see the response. I think my favourite is the one of the row of empty chairs because it carries feeling of anticipation. On the night, those chairs will be occupied by people I have never met before – every show is different because people are different. That is all part of the fun, and to be honest, stops me getting bored!
This poster (below left) for the Liverpool Empire Theatre got a lot of attention. As soon as they went up around the city, ticket sales went through the roof. In the 1980s and early 1990s, I did more than 400 shows in Liverpool, selling out the Royal Court Theatre, then the 2,300 seat Liverpool Empire. I was so well known that when I went back there after an absence of nearly ten years, the name was enough to sell the show.
Whenever I go to a venue for a repeat performance, I change the artwork. I always make sure the words ‘HYPNOTIST’ and ‘ANDREW NEWTON’ are prominent. Because I only do theatres, or venues with theatre style seating, my name is a sign of quality. You will never see me doing shows in pubs or at weddings. I know a lot of stage hypnotists struggle through this type of show with small numbers – this means they cannot possibly achieve the quality of performance possible with a large audience in a proper auditorium.
I’m always messing about with the artwork. The poster below left says it all, but I quite like the one below right because it reflects the Victorian specialness of the world famous 500 seat Leeds City Varieties Theatre, the oldest working theatre in the UK. The photograph was taken from one of the boxes by a friend – as soon as I saw it, I immediately thought ‘Poster!!!’ Built in 1862, the ‘Verts’ is a perfect example of the Victorian music hall. It’s also my favourite theatre, and having done more than 300 shows there over the last 36 years, most of them sell-outs, I have a special fondness for the place, and its fascinating history. To find out more, please go to https://www.newtonhypnosis.com/my-favourite-theatre/
This poster (below left) was mocked up for the second South African Tour in 1999.
The poster (below right) was for my first ever visit to Guernsey in the Channel Islands. Although I had done many shows in Jersey over the years – over 300 – I had always neglected Guernsey. A conservative place, they didn’t know what had hit them when I did my first show – they sat there open mouthed during the induction, and then screamed with laughter through to the end.
From the very first poster ever, printed on bright yellow day-glow paper, for the Leeds City Varieties in 1982, to the latest version, designed to celebrate 40 tours of New Zealand from 1982 to 2018. I was thrilled to discover the Leeds poster has been preserved in the Leeds City Archive.